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Small to medium businesses are the engine rooms of economies and the Go Worldwide Philippines team keeps them running. Our fully integrated digital marketing solutions ensure your voice is heard. Follow our blog as we explore new developments in marketing, design and innovation and how these latest trends affect your business.

By Go Worldwide Philippines 05 Jan, 2016
Contact us today at sales@goworldwideph.com or 413-8280.

Promo is valid from January 1-31, 2016 only.
By Go Worldwide Philippines 21 Dec, 2015

We all know a gorgeous website when we see one: it’s clean, it’s professional, and it inspires us to stay and explore what the site has to offer. But that doesn’t guarantee that your website wanderers will necessarily buy your services.

For many residential construction companies, your website is your gateway into sales. Many potential buyers will stumble onto your site from Yelp or Google Maps, but it’s your site that will convince them that your business is worth their time.

Joe Sullivan, a marketing consultant who specializes in generating leads for industrial companies,  writes , “I witness missed business development opportunities in the construction industry all the time. And the root of the problem is a lack of alignment between marketing and sales.”

I couldn’t agree with his analysis more. You might be pouring time and effort into your social media, branded collateral, and working trade shows, but your marketing might not be translating into new leads.

Your website is one way to change that.

In another blog post, Joe Sullivan breaks down how people look for construction providers.  He created a list  showing how often people in the U.S. search Google every month with popular keywords to find contractors and construction companies. These were his findings:

  • Top general contractors: 1600 U.S. monthly searches
  • Bank construction: 14,800 U.S. monthly searches
  • Concrete repair: 60,500 U.S. monthly searches
  • Roof repair contractors: 8100 U.S. monthly searches
  • Electrical engineers: 60,500 U.S. monthly searches

The reality is that potential buyers are looking for construction solutions  online . And on the Internet, your website is the best vehicle for prospective customers to find you and ultimately contract your services.

But once they land on your website, how do you close the deal?

1. Understand your target audience

Far too many people say “find your target market,” without giving any  actionable steps  to do so. For starters, think about the age, gender, location, and income of the families you’ll be working with. Figure out what neighborhoods are up-and-coming and what that neighborhood culture is (for example, in Chicago, you would have a completely different audience in Hyde Park compared to Evanston).

Once you know who your target audience actually is, you can start to infer the kind of things they like, from where they hang out offline to what colors appeal to them. These insights are the building blocks for  creating your brand  and website.

2. Create goals

Your website should be a part of a greater marketing and business plan. Want to increase sales? By how much and by when? Want to increase your brand recognition? How will you recognize when you’ve succeeded? Answering these questions—and naturally setting goals for your company—will help shape what’s included on your website.

3. Invest in a gorgeous website

Let’s look at some attractive construction websites from  Nutter Custom ConstructionBCCI Buidlers , and  All American Construction . All three of these websites look polished and professional—the chances of the owner’s neighbor’s teenager designing these sites for free are slim to none. They’ve also taken the layout of the site seriously.

Other construction sites, like  Arlington BuildersBudget Construction Company , and  Mickey Simpson LTD  have a strong call-to-action and an immediately visible phone number. Their services are easy to locate so there’s no question of what these companies specialize in.

All of these sites have also taken the time to choose aesthetics that reflect their professionalism. For example, someone visiting Nutter Custom Construction is immediately greeted with a slideshow of high-quality, professionally-taken photographs. BCCI, on the other hand, uses minimalism to its advantage—its gorgeous site leads the viewer through its different sections of “Who We Are” and “How We Work.”

4. Blog like your business depends on it

It’s one thing to have a website. It’s a whole other beast to rank on Google and lead potential buyers to close the sale.  Content blogging and marketing  is one of the best ways to boost your Google rank and attract customers.

Regardless of if you’re writing the content yourself or hiring a content writer, make sure you’re writing for real people, not for a search engine.  The Content Marketing Institute  aptly points out, “Write compelling content about the things your target audience would be most interested in.”

SEO, or search engine optimization, affects how potential readers find you. Make sure your posts include search terms that would attract potential buyers. Some potential topics might include:

  • 14 Gorgeous Granite Kitchen Remodeling Examples
  • How to Choose the Right Remodeling Contractor
  • The 5 Things You Need To Do Before Remodeling Your Home in Philadelphia

The list goes on and on. But what ties all of these topics together is that they’re helpful and attract viewers who are obviously on the market to renovate their house. The more clicks and backlinks you get, the more Google recognizes you as a valued resource. Over time, your page will rank higher and more potential customers will be able to find you.

5. Close the sale

After doing the above steps, there are two final measures construction business managers can take to seal the deal.

Start with being available.

Your contact information should be a part of your header; don’t make your potential client clamor all over your website to try to ask you a question. Better yet, provide a  live chat feature . We all know that construction is a messy and complicated business—some questions are so specific to the job that they couldn’t hope to be addressed in the FAQ. Providing a live chat feature unobtrusively allows your potential client to research their project without  scaring them away  with overly-aggressive sales pitches.

Finally, make sure your call to action is clear. A call to action starts your potential client down the  conversion funnel  which can ultimately lead to a new contract. This call to action could be a pop-up, a button, or a short form on your website so that you can collect contact info from prospective customers online. Specific offers like “Get a Free Quote” or “Schedule a Design Consultation” perform better than generic call-to-actions like “Contact Us” or “Request More Info.”

More?

These 5 steps will help you get your construction website on its feet and attracting new clients. Is there anything that I missed? Do you know any great ways to make your residential construction business’ website fantastic? What made your construction website exceed expectations? Leave your answers in the comments below!

And remember, regular sales won’t stay regular if your business is disorganized. 


Source:  http://blog.capterra.com/increase-sales-residential-construction-business-website/


To learn more, drop us an e-mail at sales@goworldwideph.com today!

By Go Worldwide Philippines 21 Dec, 2015

In  web designstickiness refers to anything about a website which increases the amount of time a visitor spends browsing. There are many elements that may increase stickiness which may not be the original reason for the website visit. For example, a visitor may come to your website to look at product dimensions, but then visit your specials page and watch a couple of testimonial videos. The value of stickiness, attracting and keeping user attention, gives you greater opportunity to enhance the brand experience and interest in your products or services.

Here are 5 ways to increase website stickiness:

Simple Navigation

One of the most important aspects of web design is user experience. Organizations use various methods from content marketing to search engine optimization and  search engine marketing  simply to drive visitors to their website. Once you’ve got a visitor to your website it’s critical that they are able to find the information they are looking for in the most efficient way possible. Providing intuitive navigation on a website means finding the balance between too many choices and not enough, as well as using a clean and consistent design. Allowing website visitors to easily navigate your website is an excellent way to increase stickiness, while failing to do so ensures that frustrated visitors will leave your company’s website in a hurry.


Provide Valuable Content

Do you ever consider why your bounce rate may be high? Likely, it’s due to the failure of providing website visitors with valuable content. Deciding what may be valuable to your target audience is entirely subjective. Be it information about your products or services, intriguing case studies or useful tips, you must make sure your content engages visitors and encourages them to foster a relationship with your organization. If this is a new thought for you, it may require that you reconsider your  content marketing  approach. Alternatively, it may only require subtle tweaks in messaging or the type of content you create.

Simply put, provide valuable content and visitors will spend more time on your website.


Provide Up-to-Date Content

After the initial visit to your website, you must give visitors a reason to come back on a regular basis. Publishing a website, even a great one, is only the first step. Consistently creating new content and adding it to your website not only increases stickiness, it also bolsters your  search engine optimization . In this respect, it’s nice that we get to kill two birds with one stone as both audiences are served by a similar strategy.


Engage Your Website Visitors

Another way to increase  stickiness  is to immediately engage website visitors. The truth of the matter is that upon entry you only have a few seconds to engage your website visitors. Is the information about your organization, products and services presented in an interesting way? Have you produced targeted, relevant content and are you disseminating it in a clear and concise manner? Considering how to best present each piece of content requires deep knowledge of your target audience and the design and development expertise to know which medium best serves each piece of content. Are you visitors most likely to respond to a downloadable tip sheet or a short video? Is a social campaign the right approach for a particular initiative? If so, should you use Facebook? Twitter? Both?

There are many way to engage website visitors and identifying the best ones for your particular application is critical to your long-term success.


Reduce Website Clutter

Less is often more. We cannot emphasize enough the importance of clean web design. Remember that website visitors are always one click away from leaving your website. Give them a reason. like a cluttered design, and they are sure to take you up on it and visit one of your competitors’ websites for a better experience. Organize your content and make it simple for visitors to find the information they are looking for. Prioritize the information you are presenting knowing that not everything can be “the most important thing.” Trim the fat a little and get rid of content that may not be necessary.

Now create a design that is uncluttered and presents the your information in an aesthetically pleasing fashion and communicates your brand messaging. You will be providing your website visitors with an improved user experience which naturally leads to increased stickiness.

Final Words

A website is said to become more sticky if it has the ability to keep viewers for a longer period of time than previously. Implementing simple navigation; providing valuable and up-to-date content; engaging your visitors; and reducing website clutter are just a few of the approaches you can implement when trying to increase the stickinesss of your website. Holding your website visitors’ attention for longer means you have more time to engage them and ultimately make a conversion.


Source:  http://www.purelybranded.com/insights/5-ways-to-increase-stickiness-with-web-design/

By Go Worldwide Philippines 21 Dec, 2015

Most of us know that having a well-designed website is good for business. An engaging website with vibrant graphics, concise and interesting content and some level of interactivity is impressive to look at. One can only imagine the sales behind such a beautiful site.

Before you go out and invest thousands of dollars to add all the bells and whistles to your company's website, there are some smaller changes that you can make that will enhance the look and feel of your website while contributing to a person's overall user experience. User Experience (UX) Marketing is a method of web design that makes your site easier for customers to use. This in turn encourages more traffic to your site.

One way to increase your website's ease of use is to make sure your site is mobile friendly. Mobile sales are quickly surpassing computer sales as a website's main source of revenue. So it is important to make your website accessible to those who spend their days on a Smartphone or a tablet.

The following tips will help you to increase the satisfaction of your mobile audience:


  • Don't use software on your website that is incompatible with cell phones, for example Flash
  • Place links far enough apart on your page so that cell phone users can click one link at a time on the smaller screen.
  • Design your web copy so that mobile readers don't have to scroll too much or zoom in to read the page.
  • Optimize your photos and graphics so that they load more quickly. Allow automatic adjustments and caching so that repeat visitors don't have to wait again on the same material.
  • Use responsive web design to allow compatibility between desktop computers, tablets and cell phones.

By making your site more mobile friendly you are adding a whole new range of potential customers. Even Google is recognizing the importance of being mobile friendly. They have recently announced that on April 21 they will begin to use mobile usability as a factor in how they rank websites in mobile search results. The more mobile friendly your website is to Google, the higher on the list your site will appear.

Web Design is no longer simply about having the right keyword density for your website content or creating the most attractive graphics. Those components still have a place in web design, but today's consumers want more. By making your website easy to use for everyone, you will notice an increase in business and overall site visits.


Source:  http://www.stickycenter.com/blog/playing-all-cards-increase-business-user-friendly-website


To schedule a free consultation, e-mail us at sales@goworldwideph.com 

By Go Worldwide Philippines 21 Dec, 2015

There are now 1.15 billion Facebook users and 304 million users on Twitter. If you want to increase your online presence and brand awareness, set up a social network business page and let potential clients find you.

Of course, setting up a business page alone isn't going to win you legions of new fans. An effective social media presence requires that you regularly post valuable, relevant and engaging content to your fans. When users visit your Facebook page, imagine they are visiting your storefront. Be friendly and helpful. Point out sales and discounts they may find appealing. Share tips, tricks and advice to get the most out of your products.

There's another benefit to having a strong social presence. As Google recoils from the spammy and shady practices of link-building, social signals are gaining more strength. Social sites like Facebook, Twitter and LinkedIn have high authority. Your search ranking improves with the more fans and followers you gain, the more content you produce that gets shares and more often people find your site through your social networks

To get the most out of your social networks, keep these best practices in mind.

Make sure all social profiles are accurate and complete

This is an easy task to do. And, apparently, an even easier task to ignore. Far too often we come across business pages with incomplete or inaccurate contact information. Make no mistake about it, updating your company details is the most important step in creating your social media presence. Imagine a fan who discovers your page and finds themselves intrigued by your services -- only to discover that there is no way to contact you directly to learn more. Frustrating, right? Make sure that you include a working website URL, correct address, contact info and hours of operation in every social profile you have.

Keep branding consistent

Your online presence benefits from establishing a clear branding goal. Make sure that the images you choose reflect your target audience and their lifestyles. Always use the same logo on all your social networks to make it easy for your fans to recognize your business. When adding a logo to your social profiles, make sure to size it appropriately. A clear, perfectly cropped profile pictures means the difference between a company that pays attention to details and looks professional, as opposed to someone who cuts corners.

Create key-word rich content

Want to really boost your web ranking? Host a blog on your website and keep it active with regular, keyword-rich blog posts. Search engines emphasize content freshness in ranking, so this is a great practice in and of itself. But when you share blog posts on your social networks, you reap even more benefits. Shared content -- either on your own social networks or on others -- boosts your social signals, gives you stronger web authority and is powerful way to provide a path to both spiders and consumers to your website.

Explore other channels that are right for your business

Find out where your ideal target audience hangs out and join the conversation. If you are B2B, consider LinkedIn to broaden your network. This is an ideal space for people who work in such industries as law, education and technology.  If you have the time and the dedication to devote to online customer service, you can benefit enormously from the Twitter environment. Engage directly with a younger audience to announce real time events, respond to questions and complaints and establish your voice.  If you have products with a strong visual element, post appealing photos on Instagram and start generating a buzz with the young, the hip and an audience that enjoys food, fashion and art.

Don't forget to take advantage of social plugins and widgets to enhance the design and user experience of your website. When your rich and engaging social content is prominently displayed on your site, you not only enjoy thethe rewards of improved SEO value, you also position yourself as a modern business and make it easier to convert your audience.
By Go Worldwide Philippines 21 Dec, 2015
If great design focuses on an experience who are you building that experience for? Is it for yourself?

Well, everything from web pages, to blog posts, to innovative infographics should reflect your core values and your brand but that doesn’t mean the product is meant for you.

Is it for Google? Yes, search engine recognition is important, but there is something else that drives that process.

At the end of the day the experience you are creating is for your user, your prospective client, the person that is taking the time to explore a slice of your world. Online communication is defined by quantity. With content creation more accessible than ever before, there is a multitude of complicated information for users to choose from. It is in this dense environment that quality stands out. People don’t always remember the information they have read but they always remember how it made them feel. This is where user-centered design comes to the fore.

What is User-Centered Design?

Said simply, user-centred design is the process of creating thoughtful products. Whether they’re blog posts, contact pages or welcome videos, a user-centred experience will show that you care by providing an easier overall experience for your customer. User-centered design on the internet is the digital equivalent of walking in someone else’s shoes and understanding what they need on their journey.

Put Your User First

Users crave clarity, digestibility and familiarity in everything they consume. Website design is no different. A user-centred experience goes beyond the words on the page and considers great design, a clear hierarchy and a responsive experience. Superior user-centred design promotes trust in your brand and brings simplicity to even the most complex situation. When your product, your ideas, and your image simply become an important resource in your user’s life, user-centered design has been successful.

Leading the Way

The team at Spotzer are leading the way in creating customer-centred experiences. Our customers are our priority and that makes their audiences our priority too. Use digital technology to build something fresh, and build something for someone else.


By Go Worldwide Philippines 21 Dec, 2015

Imagine you’ve just come across a website filled with stunning images of a product – let’s call it a winter coat and assume that you’re in the market for a new one – but all you see is a price tag and no words. The price seems fair and the coat looks snug, while beautiful images present you with an undoubtedly enviable item. The professional website design gives you confidence that the business is legitimate and trustworthy. You’re sold! Right?

Perhaps not. While you’re waiting for the checkout page to load, you have a moment to think. Questions arise.  Wait – is that real leather?  And,  hey – if I order it today, will it arrive in time for the family ski trip? Is there a better price out there?  Eventually, you let the uncertainty creep from the back of your mind and let it turn into a nervous itching in your fingertips. They reach for the back button on your browser as the conversion-killing question “should I be buying this?” goes unanswered.

The solution to this problem goes beyond fancy web design: the written word. Engaging web copy solves all the problems that web design can’t fix alone. If done properly, great content will:


  • Guide the user to a desired action
  • Pique and maintain the reader’s interest
  • Build trust and confidence in your business
  • Provide vital information about your products or services


All of these aspects, when combined, will result in an astounding leap in the number of leads your website generates. Don’t make the mistake of underestimating the power of words.

But how, you may wonder, do pro copywriters work their magic? Simple. Beyond years of training, they have memorized and reworked the essentials that make great copy stand out.

 

These are the four primary reasons your website needs professional content:


1.  Engaging copy guides the user to perform a specific action

One of the most effective benefits of well-strategized copy is its ability to eliminate doubt and encourage a specific action.

Great product images go a long way to convert visitors to your website, but they can’t seal the deal alone. Well-written copy not only describes the product and develops a rapport with the potential customer, it  eliminates moments of hesitation   by answering those basic questions before the doubt creeps in. As a business owner, you know your product is valuable, but you still need to convey this value to everyone else. How do you let your potential clients know that your product is the right one for them?

A qualified copywriter working with a desirable product or service knows that the playing field is already slanted in their favor – they just need to drive in the winning run with simple, direct and informative copy that guides the reader to the right decision and      eliminates “stopping points” wherein doubt kills the sale . Keep it short, sweet and worth the reader’s time.

Imagine that copy like this might accompany the image of the aforementioned winter coat:

Winter is coming. Are you prepared? Yes, that’s real leather, and yes, it can be at your doorstep by tomorrow afternoon if you order before 5pm. That gives you plenty of time to inspect and return it (at no additional cost) if you decide it’s not quite the perfect fit for you.

2.  Great copy piques the reader’s interest

Engaging copy doesn’t have to be lengthy. In fact, most users don’t bother reading much further than the first few headlines and perhaps the opening line, which lends those elements the greatest importance.

Winning the interest of readers is essential in today’s crowded marketing environment. Copy is incredibly powerful when it comes to capturing leads who come from random, unpredictable avenues – from search engines and paid advertisements to word of mouth, social networks and other channels that were considered highly unconventional just a decade ago. Web copy that challenges its audience to get excited about the products and services being offered will always win against bland blocks of industry jargon and unnecessary information.

But how do you find the balance?

As copywriters, we know that we have  10-20 seconds  to  deliver a clear value proposition  . If we don’t, that “back-button itch” will win and the sale will go to a writer who was able to pull the reader in and funnel them to the phone number/contact form/shopping cart.

The key here is to  understand your product or service and the audience that wants it  . Remember, you should be targeting the ideal customer for your business – a one-man handyman company won’t be able to fill the contract for a large metropolitan school district, so their message needs to speak to individuals and small businesses. Once you’ve identified your audience, you can start thinking about their needs and desires – do your clients look for discounts and cheap, effective services? Or do they care less about the price and more about quality?

A practiced copywriter will take these aspects into consideration while planning the strategy behind your content. The right tagline, lead-in or headline can make a world of difference. If you can convince readers that they’re in the right place – for whatever reason – they’re much more likely to stick around and end up on your contact page.

3.  Relevant copy builds trust and encourages the sale

You need to prove to potential clients that you aren’t just a good choice; you’re a choice that can be counted on. This works synergistically with efforts to deliver the appropriate information and secure interest in your offer. Casual readers become valuable leads when they are both captivated and comfortable. So how do you build trust?

First off, your web content should  address customers’ sources of woe  to show that you understand what they want and need. Put yourself in their shoes. What problems are they facing? How does your product or service solve it? Beyond that, how does your business solve their problems better than any other? Answer these questions appropriately and you’ll naturally develop a sense of confidence in your business.

Second, consider your audience. Yes, we’re saying it again. It’s the key to making your content “invisible” – i.e. removing the writer and allowing the facts to take prominence. Knowing who is interested in your business will allow you to write to them directly. A professional copywriter can build trust based on a few simple pieces of information – they know the audience, so they know what they want to  hear.

Finally, speak in the right tone of voice and  provide the right information  . For this post, we’ve taken a somewhat casual approach – we’re not going into copywriting specifics because you probably aren’t here for a grammar lesson. You’re here to learn about the importance of web copy, so we’re breaking down the essentials while still keeping things interesting (hence the story about your new winter coat; we hope you’ll like it). Involving “you” and “us” in the copy will draw the reader into an instant conversation. Suddenly they’re not deliberating over a purchase that may cost them; they’re having an open discussion about which of your products or services are best for them.  Writing to your audience will build inherent trust.  Trust will generate leads much more effectively than even the most accurate description of your product or service.

4.  Informational content helps potential customers decide

Once you’ve secured your potential client’s valuable time, you need to seamlessly move into informing them of  what they can expect to gain from doing business with you  . This goes beyond a simple list of product specifications. This is an opportunity to highlight the benefits of your product or service in ways you can control.

A talented copywriter knows   when to break out the industry jargon  and when to break things down into common terms.

Someone looking for a new family dentist probably doesn’t need to know much about Periodontal Trans-Molar Laser Interference Systems (don’t worry; we made that up). They want to know if you’re able to answer their questions. They care about whether or not you’re available in an emergency. They wonder if the reception area has toys for their kids.

On the other hand, someone looking for dental tools certainly cares more about the specs of that (imaginary) system than, say, how friendly your team is or the fact that you offer free toothbrushes. If you’ve done a good job letting them know that they’re in the right place already,  the sale is yours to lose  . You can give them the rundown in a clear and concise manner and leave the choice up to them. They’ll make it in your favor.

Once you know your audience, you can start speaking directly to them. That means you can give them the information they want, when they want it, how they want it. Not only will you avoid wasting their time (which encourages that back-button itch), you’ll inspire confidence by showing that you know how to speak to them in ways they understand.

Most readers don’t realize they’re endearing themselves to a business as they read the details – it’s more of a subconscious action. This is a great copywriter’s bread and butter, and it’s what so often differentiates their writing from non-professionals.  Great copy is invisible  . You don’t realize that someone has written it – the information just feels natural.


If you’re not sure how your current website’s copy compares to the competition, reach out to us. We’re not just web copy professionals, we're global leaders in online marketing. Our copy team would be pleased to offer advice and open a discussion. We take pride in continually refining our process and critically analyzing every step.



Curious? Contact us at sales@goworldwideph.com with any questions you might have. We’re always up for a challenge!

By Go Worldwide Philippines 05 Jan, 2016
Contact us today at sales@goworldwideph.com or 413-8280.

Promo is valid from January 1-31, 2016 only.
By Go Worldwide Philippines 21 Dec, 2015

We all know a gorgeous website when we see one: it’s clean, it’s professional, and it inspires us to stay and explore what the site has to offer. But that doesn’t guarantee that your website wanderers will necessarily buy your services.

For many residential construction companies, your website is your gateway into sales. Many potential buyers will stumble onto your site from Yelp or Google Maps, but it’s your site that will convince them that your business is worth their time.

Joe Sullivan, a marketing consultant who specializes in generating leads for industrial companies,  writes , “I witness missed business development opportunities in the construction industry all the time. And the root of the problem is a lack of alignment between marketing and sales.”

I couldn’t agree with his analysis more. You might be pouring time and effort into your social media, branded collateral, and working trade shows, but your marketing might not be translating into new leads.

Your website is one way to change that.

In another blog post, Joe Sullivan breaks down how people look for construction providers.  He created a list  showing how often people in the U.S. search Google every month with popular keywords to find contractors and construction companies. These were his findings:

  • Top general contractors: 1600 U.S. monthly searches
  • Bank construction: 14,800 U.S. monthly searches
  • Concrete repair: 60,500 U.S. monthly searches
  • Roof repair contractors: 8100 U.S. monthly searches
  • Electrical engineers: 60,500 U.S. monthly searches

The reality is that potential buyers are looking for construction solutions  online . And on the Internet, your website is the best vehicle for prospective customers to find you and ultimately contract your services.

But once they land on your website, how do you close the deal?

1. Understand your target audience

Far too many people say “find your target market,” without giving any  actionable steps  to do so. For starters, think about the age, gender, location, and income of the families you’ll be working with. Figure out what neighborhoods are up-and-coming and what that neighborhood culture is (for example, in Chicago, you would have a completely different audience in Hyde Park compared to Evanston).

Once you know who your target audience actually is, you can start to infer the kind of things they like, from where they hang out offline to what colors appeal to them. These insights are the building blocks for  creating your brand  and website.

2. Create goals

Your website should be a part of a greater marketing and business plan. Want to increase sales? By how much and by when? Want to increase your brand recognition? How will you recognize when you’ve succeeded? Answering these questions—and naturally setting goals for your company—will help shape what’s included on your website.

3. Invest in a gorgeous website

Let’s look at some attractive construction websites from  Nutter Custom ConstructionBCCI Buidlers , and  All American Construction . All three of these websites look polished and professional—the chances of the owner’s neighbor’s teenager designing these sites for free are slim to none. They’ve also taken the layout of the site seriously.

Other construction sites, like  Arlington BuildersBudget Construction Company , and  Mickey Simpson LTD  have a strong call-to-action and an immediately visible phone number. Their services are easy to locate so there’s no question of what these companies specialize in.

All of these sites have also taken the time to choose aesthetics that reflect their professionalism. For example, someone visiting Nutter Custom Construction is immediately greeted with a slideshow of high-quality, professionally-taken photographs. BCCI, on the other hand, uses minimalism to its advantage—its gorgeous site leads the viewer through its different sections of “Who We Are” and “How We Work.”

4. Blog like your business depends on it

It’s one thing to have a website. It’s a whole other beast to rank on Google and lead potential buyers to close the sale.  Content blogging and marketing  is one of the best ways to boost your Google rank and attract customers.

Regardless of if you’re writing the content yourself or hiring a content writer, make sure you’re writing for real people, not for a search engine.  The Content Marketing Institute  aptly points out, “Write compelling content about the things your target audience would be most interested in.”

SEO, or search engine optimization, affects how potential readers find you. Make sure your posts include search terms that would attract potential buyers. Some potential topics might include:

  • 14 Gorgeous Granite Kitchen Remodeling Examples
  • How to Choose the Right Remodeling Contractor
  • The 5 Things You Need To Do Before Remodeling Your Home in Philadelphia

The list goes on and on. But what ties all of these topics together is that they’re helpful and attract viewers who are obviously on the market to renovate their house. The more clicks and backlinks you get, the more Google recognizes you as a valued resource. Over time, your page will rank higher and more potential customers will be able to find you.

5. Close the sale

After doing the above steps, there are two final measures construction business managers can take to seal the deal.

Start with being available.

Your contact information should be a part of your header; don’t make your potential client clamor all over your website to try to ask you a question. Better yet, provide a  live chat feature . We all know that construction is a messy and complicated business—some questions are so specific to the job that they couldn’t hope to be addressed in the FAQ. Providing a live chat feature unobtrusively allows your potential client to research their project without  scaring them away  with overly-aggressive sales pitches.

Finally, make sure your call to action is clear. A call to action starts your potential client down the  conversion funnel  which can ultimately lead to a new contract. This call to action could be a pop-up, a button, or a short form on your website so that you can collect contact info from prospective customers online. Specific offers like “Get a Free Quote” or “Schedule a Design Consultation” perform better than generic call-to-actions like “Contact Us” or “Request More Info.”

More?

These 5 steps will help you get your construction website on its feet and attracting new clients. Is there anything that I missed? Do you know any great ways to make your residential construction business’ website fantastic? What made your construction website exceed expectations? Leave your answers in the comments below!

And remember, regular sales won’t stay regular if your business is disorganized. 


Source:  http://blog.capterra.com/increase-sales-residential-construction-business-website/


To learn more, drop us an e-mail at sales@goworldwideph.com today!

By Go Worldwide Philippines 21 Dec, 2015

In  web designstickiness refers to anything about a website which increases the amount of time a visitor spends browsing. There are many elements that may increase stickiness which may not be the original reason for the website visit. For example, a visitor may come to your website to look at product dimensions, but then visit your specials page and watch a couple of testimonial videos. The value of stickiness, attracting and keeping user attention, gives you greater opportunity to enhance the brand experience and interest in your products or services.

Here are 5 ways to increase website stickiness:

Simple Navigation

One of the most important aspects of web design is user experience. Organizations use various methods from content marketing to search engine optimization and  search engine marketing  simply to drive visitors to their website. Once you’ve got a visitor to your website it’s critical that they are able to find the information they are looking for in the most efficient way possible. Providing intuitive navigation on a website means finding the balance between too many choices and not enough, as well as using a clean and consistent design. Allowing website visitors to easily navigate your website is an excellent way to increase stickiness, while failing to do so ensures that frustrated visitors will leave your company’s website in a hurry.


Provide Valuable Content

Do you ever consider why your bounce rate may be high? Likely, it’s due to the failure of providing website visitors with valuable content. Deciding what may be valuable to your target audience is entirely subjective. Be it information about your products or services, intriguing case studies or useful tips, you must make sure your content engages visitors and encourages them to foster a relationship with your organization. If this is a new thought for you, it may require that you reconsider your  content marketing  approach. Alternatively, it may only require subtle tweaks in messaging or the type of content you create.

Simply put, provide valuable content and visitors will spend more time on your website.


Provide Up-to-Date Content

After the initial visit to your website, you must give visitors a reason to come back on a regular basis. Publishing a website, even a great one, is only the first step. Consistently creating new content and adding it to your website not only increases stickiness, it also bolsters your  search engine optimization . In this respect, it’s nice that we get to kill two birds with one stone as both audiences are served by a similar strategy.


Engage Your Website Visitors

Another way to increase  stickiness  is to immediately engage website visitors. The truth of the matter is that upon entry you only have a few seconds to engage your website visitors. Is the information about your organization, products and services presented in an interesting way? Have you produced targeted, relevant content and are you disseminating it in a clear and concise manner? Considering how to best present each piece of content requires deep knowledge of your target audience and the design and development expertise to know which medium best serves each piece of content. Are you visitors most likely to respond to a downloadable tip sheet or a short video? Is a social campaign the right approach for a particular initiative? If so, should you use Facebook? Twitter? Both?

There are many way to engage website visitors and identifying the best ones for your particular application is critical to your long-term success.


Reduce Website Clutter

Less is often more. We cannot emphasize enough the importance of clean web design. Remember that website visitors are always one click away from leaving your website. Give them a reason. like a cluttered design, and they are sure to take you up on it and visit one of your competitors’ websites for a better experience. Organize your content and make it simple for visitors to find the information they are looking for. Prioritize the information you are presenting knowing that not everything can be “the most important thing.” Trim the fat a little and get rid of content that may not be necessary.

Now create a design that is uncluttered and presents the your information in an aesthetically pleasing fashion and communicates your brand messaging. You will be providing your website visitors with an improved user experience which naturally leads to increased stickiness.

Final Words

A website is said to become more sticky if it has the ability to keep viewers for a longer period of time than previously. Implementing simple navigation; providing valuable and up-to-date content; engaging your visitors; and reducing website clutter are just a few of the approaches you can implement when trying to increase the stickinesss of your website. Holding your website visitors’ attention for longer means you have more time to engage them and ultimately make a conversion.


Source:  http://www.purelybranded.com/insights/5-ways-to-increase-stickiness-with-web-design/

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